Salesforce Email Validation with MailOdds

Validates emails on lead creation, auto-corrects typos via the suggested_email field, and quarantines rejects to prevent bad data from reaching your pipeline.

Apply different validation rules per business unit using Custom Metadata Type mappings. Enterprise divisions can enforce strict reject-on-risky while SMB can allow catch-all addresses.

Schedule a nightly bulk validation job via the API, then use Platform Events to write results back as they complete. Webhook-driven writeback eliminates polling.

Automatically sync hard bounces from Pardot/MCAE into the MailOdds suppression list, creating a shared blocklist across your email infrastructure.

Compute an aggregate email health score for each Account by batch-validating all Contact emails. Surface the score on the Account record for CSMs and AEs.

Run standard (free) validation on all inbound leads. Only spend credits on enhanced SMTP validation for leads that pass qualification. Typical savings: 72%.

Block competitor and freemail domains at the gate. Apply different filtering rules per lead source using validation policies with domain filter rules.

Pull telemetry data into native Salesforce dashboards. Track validation volume, hit rates, and credit consumption with ETag caching for efficiency.

Double-gate at Lead conversion: check the suppression list first, then re-validate the email. Prevents converting leads with known-bad addresses into Contacts and Opportunities.

Run a pre-flight validation audit on campaign member lists before sending. Generate a risk report with a Go/No-Go recommendation based on valid-email ratios.

Receive webhook click events, verify HMAC-SHA256 signatures, filter bot and Apple MPP noise, then bump engagement scores on Leads. Creates a high-priority Task when the score crosses a configurable threshold.

Poll the suppression audit log on a schedule, find hard-bounced contacts, cross-reference Accounts for alternate contacts, and create win-back Tasks for the sales team.

Fire a transactional upsell email with JSON-LD structured data when an Opportunity closes. Uses campaign_type, schema_data, and ai_summary for rich inbox rendering. Stores the returned message_id for engagement tracking.

Poll your sending domain identity score on a schedule. When the grade drops below a configurable threshold, auto-switch to a fallback domain and alert the team with a full breakdown.

Block Opportunity Close-Won on high-value deals when the primary contact email is unvalidated or rejected. Creates an smtp_required policy via preset, validates with policy_id, and creates an urgent Task on rejection.

Receive bounce webhooks with full SMTP forensics: bounce_type, smtp_code, enhanced_status_code, smtp_response, mx_host, and isp. Logs to a custom object and auto-suppresses hard bounces.

Track delivered and human-opened events via webhook (filtering is_bot and is_mpp). A scheduled job finds "zombie" contacts with sends but zero human opens, then re-validates to detect stale addresses.

When a Campaign becomes Active, create a MailOdds subscriber list and sync all members. Uses Queueable chaining to handle lists larger than the 100-callout governor limit.

Companion to the Transactional Upsell pattern. Matches incoming webhook open/click events by message_id to the Opportunity record. Filters bots and creates a high-priority Task for the AE on first human open.

Receive deferral webhooks with smtp_code, smtp_response, mx_host, isp, and attempts. Logs to a custom object and fires an alert when any ISP exceeds a configurable hourly deferral threshold.