Email Analytics Without the Privacy Cost
Measure what matters from the sending API through inbox placement and conversion. Delivery rates, bounce analysis, engagement metrics, and SPF/DKIM/DMARC pass rates. Combined with email validation, you get complete visibility into your email pipeline. All data auto-purges after 7 days.
What MailOdds Measures
According to Validity research, senders who monitor SPF/DKIM/DMARC pass rates reduce inbox placement issues by 65% compared to those who only track bounce rates. MailOdds gives you both engagement metrics and authentication monitoring in one dashboard.
Delivery Rate
Track the percentage of messages accepted by the receiving mail server. Separate hard bounces (permanent) from soft bounces (temporary) with detailed diagnostic codes.
Open Tracking
Measure unique and total opens with built-in bot detection. Apple Mail Privacy Protection prefetches are identified and excluded from human engagement metrics.
Click Tracking
Track link clicks with URL-level granularity. Click-through rate is the most reliable engagement signal since it is unaffected by image prefetching or privacy proxies.
Conversion Attribution
Attribute revenue back to the email that drove the click. 7-day attribution window with page view, add-to-cart, and purchase event tracking via a 2.9KB web pixel.
Authentication Pass Rates
Monitor SPF, DKIM, and DMARC pass rates across your sending domains. Catch configuration drift before it impacts deliverability.
Bounce Analysis
Categorize bounces by type (hard, soft, policy), receiving domain, and SMTP response code. Identify problematic domains and addresses before they damage sender reputation.
Apple Mail Privacy Protection Is Not a Blind Spot
According to Litmus, Apple Mail has over 58% market share among email clients, making Apple Mail Privacy Protection handling essential for accurate open rate reporting. MPP prefetches tracking pixels through Apple relay servers, making every Apple Mail user appear to open every email.
MailOdds detects MPP prefetches by analyzing user-agent patterns, IP ranges associated with Apple relay infrastructure, and timing heuristics. These events are flagged separately so your open rate reflects actual human engagement.
For the most reliable engagement signal, focus on click-through rate. Clicks require deliberate user action and are unaffected by image prefetching, privacy proxies, or security scanners.
Bot Opens Detected
Apple MPP prefetches, security scanners, and link previews are identified and separated from human engagement metrics.
Click-Through as Primary Signal
Clicks require deliberate action. MailOdds surfaces click-through rate as the primary engagement metric alongside filtered open rates.
Accurate Trends Over Time
With bot opens removed, your engagement trends reflect real audience behavior, not inflation from privacy features.
Measure Without Storing PII
According to the ePrivacy Directive (Directive 2002/58/EC), tracking pixels that store information on end-user devices require informed consent, making server-side analytics a compliance advantage. MailOdds processes engagement events server-side and auto-purges all tracking data after 7 days.
7-Day Auto-Purge
All engagement event data, including IP addresses, user agents, and click URLs, is automatically deleted after 7 days. Aggregate counts and rates are retained on the campaign record without PII.
EU-Only Processing
All analytics processing runs in Amsterdam, Netherlands. Open tracking pixels, click redirect endpoints, and the web pixel all resolve to EU infrastructure. No data leaves the jurisdiction.
Aggregate Metrics Only
After the 7-day window, only totals remain: total delivered, total opened, total clicked, total bounced. Individual-level tracking data is gone. You keep the insights without the liability.
Revenue Attribution Flow
From Inbox to Revenue
The 2.9KB web pixel connects email engagement to storefront activity. Know exactly which campaigns and messages drive page views, add-to-cart events, and purchases. Attribution is scoped to a 7-day window and the pixel does not use cross-domain tracking or third-party cookies.
- 2.9KB script, no performance impact
- No third-party cookies or cross-domain tracking
- 7-day attribution window with auto-purge
- Revenue per campaign and per message tracking
Real-Time Event Delivery
Every analytics event is available as a webhook in real time. Build custom dashboards, trigger automations, or feed data into your analytics warehouse.
Analytics Across Every Channel
Email analytics integrates with every part of the MailOdds platform. Clean your list, send your campaigns, and measure the results in one place.
Email Campaigns
Send campaigns and see delivery, open, click, and conversion metrics per campaign in the dashboard.
Transactional Email
Track delivery confirmation and bounce rates for every transactional message. Alert on delivery failures.
Deliverability Platform
Analytics is the MEASURE stage of the CLEAN, SEND, MEASURE loop. See the full platform overview.
Privacy Policy
Full details on data retention, auto-purge schedules, GDPR compliance, and third-party data sharing (none).
Frequently Asked Questions
Start Measuring for Free
Send your first email and see delivery, open, and click metrics in real time. Free account includes 1,000 trial validations. No credit card required.