See What Happens After the Click
Full-funnel attribution from email campaign to purchase. Track cart adds, product dwell time, and conversion signals with a privacy-first web pixel. Works with the email sending API and pre-send validation.
Email Platforms Tell You Someone Clicked. Then What?
Did they add to cart? Browse for 30 seconds and leave? Buy immediately? Compare three products and exit? Without storefront tracking, your email analytics end at the click.
Blind After the Click
Traditional ESPs show opens and clicks. You know they landed on your site, but you have no idea what they did next. That is where the revenue data lives.
No Cart Attribution
When a customer adds to cart after clicking your email, you should know. Without attribution, you cannot optimize campaigns for revenue.
Missing Intent Signals
A 2-second glance and a 45-second product study look identical without dwell tracking. You need behavioral depth, not just pageviews.
2KB of Full-funnel Intelligence
A lightweight JavaScript pixel deployed on your storefront. Silent 204 beacons, async loading, zero impact on page performance.
page_view Initial landing page load after email clickroute_change SPA navigation between pages on the storefrontcart_add Product added to shopping cartcart_remove Product removed from shopping cartcart_sync Full cart state synchronizationwishlist_add Product added to wishlistintent_dwell 2.5s+ hover or focus on a product elementintent_compare_exit User viewed a product comparison then navigated awaycart_item_focus Focused attention on a specific cart itemFrom Email to Purchase, Every Step Tracked
Email Click
Recipient clicks a tracked link in your campaign
Page View
Landing page load tracked with session correlation
Product Dwell
2.5s+ engagement signals genuine interest
Cart Add
Product added to shopping cart
Purchase Signal
Full-funnel attribution from email to conversion
Works With Your Storefront
Native modules for PrestaShop and WooCommerce. A universal JavaScript snippet for everything else.
PrestaShop
Auto-loading module with zero configuration. Install the module and tracking begins immediately.
- Zero config
- Auto-loads on all pages
- Cart event hooks built in
WooCommerce
WordPress plugin with one-click install. Automatically injects the pixel and hooks into WooCommerce cart events.
- One-click install
- WooCommerce hooks
- WordPress admin panel
Custom Stores
Generic JavaScript snippet that works on any storefront. Three lines of code, async loading, no dependencies.
- 3 lines of code
- Any platform
- No dependencies
<script src="https://{pixel-id}.t.mailodds.net/wx/s.js" async></script>
Link Emails to Storefront Sessions
Redis-backed session tracking with a 30-minute TTL and 12-byte hex session IDs. When a recipient clicks a tracked link, a unique session ID links their email engagement to on-site behavior.
- No cross-domain persistent identifiers
- Sessions expire after 30 minutes of inactivity
- 12-byte hex session ID, cryptographically random
- Server-side state only, no client-side storage
Session Flow
Privacy-first by Design
Full-funnel tracking without compromising user privacy. No cookies, no fingerprinting, no persistent cross-domain identifiers.
Email stripping
Email addresses are automatically removed from tracked URLs before storage
2KB URL cap
URLs are truncated at 2KB to prevent oversized tracking payloads
No persistent IDs
Session IDs expire after 30 minutes. No cross-domain persistent identifiers
No third-party cookies
Zero cookies set by the tracking pixel. All state is server-side
EU data residency
All data processed and stored within Germany. Full GDPR compliance
Minimal data collection
Only behavioral signals are captured. No keystrokes, form data, or personal information
Pixel Dashboard
Manage your tracking pixel at /dashboard/settings/pixel. Copy your snippet, monitor event volume, and inspect funnel integrity in real time.
When Storefront Signals Meet Reply Intent
Combine web pixel data with intent classification and conditional webhooks for complete attribution from email send to purchase decision.
Example: Full-loop Attribution
intent_dwell eventFrom Inbox to Revenue
According to Shopify's 2025 Commerce Report, email drives 4.29x higher conversion rates than social media, making email-to-purchase attribution essential for understanding marketing ROI. The MailOdds web pixel provides this attribution through a 2.9KB script that is 5 to 10 times smaller than typical tracking solutions (which range from 15KB to 30KB).
Unlike traditional pixel tracking that relies on third-party cookies and persistent cross-domain identifiers, MailOdds uses server-side session correlation with a 30-minute TTL. Sessions expire automatically, no personal data is stored beyond the 7-day attribution window, and all processing happens within EU infrastructure. This approach satisfies ePrivacy Directive requirements without sacrificing measurement accuracy.
The full attribution chain connects campaign sends to storefront behavior: email click, page view, product dwell, cart add, and purchase. Combined with pre-send validation that ensures every recipient is reachable, you measure the true revenue impact of email without deliverability noise from bounced messages.
Frequently Asked Questions
Beyond Storefront Tracking
Email Sending API
Transactional and campaign email delivery with built-in validation.
Transactional Email
Order confirmations, password resets, and shipping notifications with zero bounces.
Email Campaigns
A/B testing, scheduling, and post-send analytics with built-in list validation.
Email Webhooks
Conditional rules engine that fires webhooks on specific signal combinations.
Know what happens after the click
Install the tracking pixel and see full-funnel attribution from email engagement to storefront conversion. Privacy-first, 2KB, zero config on supported platforms.